Packaging Design

Students from RMUTT’s Department of Product Design, Faculty of Fine and Applied Arts received first prize (2016 Smart Packaging Design Award) in the Smart Packaging Design Contest by Printed Electronics Technology.
The contest was organized by the Faculty of Science and Technology and the Thai Organic & Printed Electronics Innovation Center (TOPIC), and National Science and Technology Development Agency (NSTDA). More than 75 team from various institutions across Thailand submitted their work, but 50 teams were shortlisted, in which Ms. Rattanaporn Umpijit received first prize for her product – SHANG.
Ms. Rattanaporn Umpijit said that SHANG is a package to keep the Happy Buddha. In Thai society, there is notion of highly worshipping sacred objects, as it may aid in making one’s business thrive and become successful. Ideally, the Happy Buddha should be put in front of a store, office, or house. With the following reasons, Ms. Rattanaporn has decided to develop a new package in the form of a display to showcase the Happy Buddha. The pattern of the package can be folded into a box shape by using a single piece of paper.
Besides receiving first prize, RMUTT students also received two more awards. Mr. Anusorn Poomtubtim received first runner up for the product “SNOOPY” and Mr. Aphichai Abhisitlakchai received an honorable mention for his product “Happy bird house.”
Mr. Anusorn Poomtubtim, the product designer of “SNOOPY” elaborated that he obtained inspiration from concerts that displayed beautiful and interesting light shows. The package was a hexagon-shaped design with a 3D interior. Moreover, the product can be a keepsake, particularly for Snoopy collectors, as the design emphasized the product display, with blue lights emerging from the bottom or the floor of the product to make it more interesting and convenient in terms of transporting the product elsewhere.
The Smart Packaging Design Contest was considered a valuable experience outside the classroom as it gave students the opportunity to use their packaging design knowledge to produce real products that may be commercialized in the future.