Training – Rajamangala University of Technology Thanyaburi

Training for local start-up

1Online marketing in the digital age and trends in the world of online commerce 2022
- The importance of online marketing in modern times
- MSME (digital transform) development direction that requires a "specific posture" that is not like in the textbook
- Techniques for risk diversification against losses in making Online Marketing MSME
2Online Marketing Mix
- Stop guessing customers and then come to communicate online advertisements to be straightforward as well Buyer Persona Tools
- Creating a unique brand identity with different STP strategies from competitors
- Principles of designing promotions in the online world to capture the habits of People on popular platforms (Facebook, LINE, Google and Tiktok)
3Customer Journey
Strategies to trap online customers without pouring money into the river too Customer Journey Tools
4Business Model Canvas
- understandable business model on a single page (Business Model Canvas)
- Familiarize yourself with the word "brand"
- What is your business DNA?
- Notifying the brand to be great in the digital era
- Get to know your current customer groups, age ranges and interests
- Explore online usage behavior
- Customer Journey
- Factors that consumers use in deciding to shop from online platform
- Today's popular payment methods
5Online Content Marketing
- Brand Communication brand image communication
- Structure of content creation
- Content Core (Who, What, Why, When, Where and How)
- Content that is right, where should I start?
- Learn Pain Point, Solution, Comparison, Evidence and Call to Action
- How to tell your brand that is attractive to buy
- Video Marketing How to create effective videos
- Live Streaming
- Tiktok, a popular platform for Video Marketing
6Create professional advertising graphics with the Canva platform.
- Techniques for photographing products that are attractive to buy attract customers online with mobile
- Learn the tools and compositions for photography.
- Learn how to edit photos with the Canva app. on mobile in depth
- Create brand specific ads to be remembered in the online world
- How to check the copyright of images and files that are used to make them not break the rules and search for images from Google to be used properly
- Prevent competitors By creating a copyrighted image with a watermark.
7Creating an Online Presence, Selling Big, Becoming Popular on TikTok
- The power of online marketing on Tiktok in the 2022 era
- Know the tools and leverage TikTok in business
- Various ways to earn income having and taking advantage Get it on TikTok to view analytics results. It's information behind the house that helps. create a profile
- Techniques to build followers from Viral Content Marketing
- Buying different types of ads on TikTok
- Techniques for creating vdo and Live selling products
- Linking through online channels to reach the target group and able to generate sales. Solve the problem with views but no sales.
- Continuously creating content on TikTok without interruption
- Learn tools and practice making VDO content clips
8Sell ​​online and manage your backyard anywhere with Lnwshop.
- Open an online store on the website in a few steps
- How to manage the back of the house to sell online anywhere without interruption
- Features that should be used Connecting the back of the house, including all sales channels to be complete
- continue online with domain name registration along with requesting to certify the shop to be reliable
- Request for electronic commerce or DBD Registered to use on the website
- More convenient with the Shop Manager application to manage orders
- Attract customers to your online store from Google with SEO and SEM
- Create Google ads manager and learn tools
- How to advertise on Google that will work in 2022
- Google ads create a shopping cart to choose from Google.
9Sell ​​online and manage your backyard anywhere with 30 apps. application
Choose to use applications that are suitable for your business. With 30 Thai applications, ready to try, load, really work to achieve maximum business efficiency
- Financial and accounting management system (Financial service)
- Transportation management system (logistics and delivery service)
- e-commerce marketplace (E-marketplace)
- Sales management system and product management
- Marketing and management, etc.
- Divided into business groups to exchange learning in using applications and workshops.
10Marketing promotion of local local snack products "Katok"
- Transfer production technology and services
- Promotion and Marketing

Training for community environment

1Project to produce fertilizer from the source of income generating organic matter.
- Transfer production technology and services
- Promotion and Marketing
- Developing products and services to be of high value
- Packaging development
- Upgrading product and service standards
- Transportation and distribution
2Organic Agriculture Community Enterprise Project, Nong Suea, Pathum Thani
- Transfer production technology and services
- Transfer production technology and services
- Promotion and Marketing
- Developing products and services to be of high value
- Developing products and services to be of high value
- Packaging development
- Upgrading product and service standards
- Transportation and distribution
3 social projects sapling youth
Development of high-value products and services
4Renewable plastic products
- Development of high-value products and services
- Development of high-value products and services
5Continuing the product of alms scattered coins to add value and carry on local wisdom
- Development of high-value products and services
- Packaging Development
- Upgrading of product and service standards
6Community Leader Empowerment Project Generating electricity from clean energy
each region representative The top 2 highest scores will receive a training kit for solar water pumps and training materials for installing solar systems on the roof (Solar Rooftop) 1 set per region and representatives in the region with the highest score. will receive an additional training set for power generation from biomass energy
CONTACT US : 02-549-3083