Column, A Good Book: Principles and Techniques for Successful Presentation

“Presentation” is regarded as one of the most important communication skills which could be trained, verbally in particular. Verbal presentation can be applied for works, businesses, etc. Either for few audiences or general public, it is a way of communication to create understanding, exchange information, and influence beliefs. If the speaker can clearly understand the concept of what he or she is going to say the chance of conveying the message successfully to the listener is high.

The book, “Prepare yourself, Prepare your thoughts before you sell” is the work of Assistant Professor Ploy Srisuro, Lecturer of Rajamagala University of Technology Thanyaburi(RMUTT) from Department of Advertising and Public Relations Technology who accumulate the knowledge of presentation from domestic and international works. He creates a book that could provide readers a great of facts and perspectives of renowned educators and speakers. The books can be prepared into two contents: preparation process and techniques. Regarding the preparation, the book will illustrate principle of good presentation, content of presentation and design of good presentation. In the second part of the book, tricks and tips introduced by world renowned speakers such as Steve Jobs and TED talk styles of presentation will also be mentioned. Preparation process of presentation including the use of verbal and non-verbal communication techniques, presentation for advertising campaign and public relations are mentioning in the book as well.

Hopefully, this book will be fun not too academic, up-to-date and could be used as reference for those who are ready for presentation either for practical or academic use. The Book was published by Chulalongkorn University Press available in all branches of Chulalongkorn University bookstores and Thailand’s leading book stores. The price of the book is 280 THB.